The George Washington University

Creative Direction of a Project to Unify All University Web Properties

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In the role of Creative Director, I worked with SapientNitro in 2010 to lead a team of 25+ in designing a unified online experience for The George Washington University, which previously had hundreds of disparate web properties.

design systemThe objective of the project was to design and implement a foundational design system that unifies all GW schools and colleges under a single brand, leveraging a common CMS. Specific goals included:


With only six months to launch the unified web presence, we focused on creating a design system that would support the immediate migration all 10 schools and colleges, and the ongoing migration of all other university departments and entities over time.

style guideThis entailed conducting several tracks of work:

In addition to creating the design system for the university's public web presence, we also designed and built an online style guide to support the various content contributors who publish new content to the site on a daily basis and are currently migrating over 100,000 pages of content to the new system.


unified sitesThe site launched in late Summer 2010, and was the first digital project in the history of GW to include every school and college at the university simultaneously. Results included: