In the role of Creative Director, I worked with SapientNitro in 2010 to lead a team of 25+ in designing a unified online experience for The George Washington University, which previously had hundreds of disparate web properties.
The objective of the project was to design and implement a foundational design system that unifies all GW schools and colleges under a single brand, leveraging a common CMS. Specific goals included:
- Consolidate all the university's schools and colleges under a united brand
- Provide an extensible, modular design system that other university entities can leverage for future web migration efforts
- Make use of new CMS functional capabilities
- Establish university-wide governance policies to maintain fidelity to strategic intent
- Meet an aggressive six-month launch deadline set by executive leadership
With only six months to launch the unified web presence, we focused on creating a design system that would support the immediate migration all 10 schools and colleges, and the ongoing migration of all other university departments and entities over time.
This entailed conducting several tracks of work:
- Content strategy
- Information architecture
- Visual design
- Front-end site development
- Governance and content migration support
In addition to creating the design system for the university's public web presence, we also designed and built an online style guide to support the various content contributors who publish new content to the site on a daily basis and are currently migrating over 100,000 pages of content to the new system.
The site launched in late Summer 2010, and was the first digital project in the history of GW to include every school and college at the university simultaneously. Results included:
- Met deadline by successfully launching first 10 new websites under a unified brand
- Developed design system to serve as the basis of future web property migrations
- Produced governance and style guidelines based on industry best practices